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 Send to email | Why Does RIM Have To Bribe BlackBerry Developers? in RIMMGOOGAAPL |  By Silicon
el 12-May-2008 |
blackberry-bold.jpg: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
 Now official: The new BlackBerry Bold (aka the BlackBerry 9000, aka the BlackBerry not-really-an-iPhone killer), which RIM will show off his week at its annual Wireless Enterprise Symposium in Orlando.
What else is on RIM's (RIMM) agenda? A $150 million fund to invest in companies developing BlackBerry apps, with partners including RBC, Thomson Reuters, and JLA Ventures. This will compete with Apple's (AAPL) $100 million "iFund" for iPhone app development and Google's (GOOG) $10 million competition to entice people to develop apps for its upcoming Android platform.
The big difference: Unlike the iPhone and Android app platforms, which don't commercially exist yet, companies have been coding and distributing BlackBerry apps for years. In other words, it's one thing to offer some money to kick-start a brand new industry; it's another thing to pool a bunch of money to fuel an existing industry.
At the end of March, Apple had sold 5.4 million iPhones; RIM sold 14 million BlackBerries during fiscal 2008, leading the U.S. smartphone market. So in theory, the BlackBerry software industry should be large, mature, healthy -- and self-sustaining. Then why does RIM need to offer an incentive for coders to write for BlackBerry?
The most obvious conclusion: RIM is seriously worried about losing steam to Apple -- whose iPhone apps looked damn good in their video demo in March -- and Google, whose Android is unproven but will get a lot of attention when it launches later this year.
So, our query to mobile developers (or people who know them): Do you develop for BlackBerry now? Will you continue to? Or are the iPhone and Android platforms potentially more interesting/lucrative? Let us know in comments below.
See Also:
RIM's iPhone Killer: Not Terrible! But No iPhone
Blackberry's Newest iPhone Defense: SAP Deal
Apple iPhone, Google Android Could Pinch RIM's Growth: Analyst
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| BlackBerry Nine Thou-what? Bring on the BlackBerry 9100! | | If the delayed impact of the Canadian tidal wave hasn’t been completely underwhelming of late, it appears another new BlackBerry could be hiding around the corner. Throw down the red carpet and bring out the welcoming party, as it seems the next BlackBerry device - after the BlackBerry 9000 - will be the BlackBerry 9100.
Share [...] [..] Read complete article | | Published 17-Apr-2008 by Jibi in BlackBerryExclusivesFeatures
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| BlackBerry OS 4.5 hitting mid-September for AT&T users |  Just when you thought you couldn’t wait any longer, we go and snag an internal PowerPoint shot of some super-duper BlackBerry document. OS 4.5 is currently targeted for a mid-September launch on AT&T for the BlackBerry 8120, BlackBerry 8820, BlackBerry 8310, and BlackBerry 8300. We’ve covered the updates in the new OS, but for a [...]
[..] Read complete article | | Published 02-Sep-2008 by The Boy Genius in
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| BlackBerry Connect for Motorola Q 9h Updated |  It looks like iPhone users aren’t the only ones getting some love on the software update front. We just got word that Q 9h users have a freshly-updated version of BlackBerry connect ready and waiting to go. Of course BlackBerry Connect allows users of non-BlackBerry hardware to make use of hosted or corporate BlackBerry email [...]
[..] Read complete article | | Published 19-Aug-2008 by Zach Epstein in BlackBerryHandsetsMotorolaSoftwareWindows MobileBlackBerry ConnectQ 9hQ9hupdate
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| Google launches Google Mobile App for BlackBerry |  You Google-loving BlackBerry users have a new app to install on your handset as Google has officially launched its Google Mobile App for BlackBerry. More or less an aggregator/launcher, the app bundles Google search together with Google’s other BlackBerry apps and its online mobile services. Integrated within a single interface is Google Mail for BlackBerry, [...]
[..] Read complete article | | Published 11-Sep-2008 by Kelly Hodgkins in
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| BlackBerry Javelin and BlackBerry Niagara explained! | | There was a little bit of confusion with the 3G-less BlackBerry 9000 we posted. We heard two different codenames: Javelin and Niagara. Well, we were just told some more information on both devices. It seems the BlackBerry codenamed Niagara is actually an EV-DO device slated to hit Verizon in May of 2009. That seems a [...] [..] Read complete article | | Published 06-May-2008 by The Boy Genius in ExclusivesHandsetsBlackBerryBG's CornerEDGEGPRS1xRTTCDMAGSMEV-DOVerizon
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| BlackBerry ?Niagara?: The 3G-less BlackBerry 9000 |  So you know how we’ve been talking about the BlackBerry 9000’s ridiculously high selling price? Well, it looks like RIM is gearing up to launch a 3G-less BlackBerry 9000 so to speak. It looks pretty similar but there are also a few changes to the design like a larger bezel around the front, and a [...] [..] Read complete article | | Published 05-May-2008 by The Boy Genius in BlackBerryBG's CornerHandsetsExclusivesGPRSEDGEGSM
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| BlackBerry Thunder, the touchscreen BlackBerry we?ve all been waiting for |  Since we were the first ones to break the news about a touchscreen BlackBerry device, it’s only fitting that we follow up and give y’all the real lowdown on it! This is going to excite a lot of people, but anger many. Are you ready? The BlackBerry Thunder, as it is codenamed now, (all you [...] [..] Read complete article | | Published 13-May-2008 by The Boy Genius in HandsetsExclusivesBlackBerryBG's CornerRumorsHSDPAUMTS1xRTTCDMAGSMEV-DOVerizon
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| Flickr upload comes to BlackBerry |  Looking for a way to instantaneously upload shots from your BlackBerry smartphone to your Flickr account? You’re in luck. Flickr and RIM have joined forces to bring ‘Berry users a native uploading client. Available right now from the BlackBerry mobile startpage, the software if installable on any BlackBerry with a camera, OS 4.2 or higher, [...] [..] Read complete article | | Published 07-Jun-2008 by Joshua Karp in BlackBerrySoftwareflickrphotosRIMupload
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| BlackBerry Bold is the BlackBerry 9000? | | We’ve got some intel that we’ve been sitting on that suggests the final name of the BlackBerry 9000 will turn out to be the BlackBerry Bold. This isn’t confirmed, and the domain, which was purchased from a shady-looking comnpany in Canada, currently has text link ads on it. Not a good sign. Let’s see if [...] [..] Read complete article | | Published 09-May-2008 by The Boy Genius in BG's CornerBlackBerryHandsetsExclusives
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That was a nice roller-coaster ride, no? Our main man Chris Zigz over at Engadget Mobile scored actual BlackBerry Storm packaging renders, and well, the BlackBerry Storm doesn’t look to bringing that much rain. If we read the box correctly, it seems as if there is an 8GB microSD card pre-installed (totally weak in our [...]
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It almost seems like we’re unearthing a new BlackBerry model every week. There were a number of doubters on the internet when we first posted news of the BlackBerry 9100 and external display. Those rants were quickly hushed when we brought you pictures of the BlackBerry Kickstart just two weeks later. The naysayers stating our pictures were of [...] [..] 
