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XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers
As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, prediction. Don't get a life just yet. |
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 Send to email | Wii Advertising Wins Advertising Award [Nintendo] in AdvertisingCommercialsNewsWii |  By Luke Plunkett
el 05-Jun-2008 |  What are the odds! One minute, someone pokes fun at Wii advertising (and the Wii itself), the next minute, said advertising goes and wins a prestigious international advertising award. Ad agency Leo Burnett, who were behind Nintendo's "Wii Would Like To Play" campaign, picked up the top prize at the 40th Annual Effie Awards, held in NYC on Wednesday. In explaining away the decision, the Effie's organisers said:
The 'Wii Would Like to Play' campaign chose not to embrace an obvious strategy, namely fawning over the prized teenage male gamer. Instead, Wii targeted his mom, dad and grandmother. While the competition catered to a narrow audience, Wii invited everyone to play. As a result, the Wii has been sold out nationwide since the launch and ignited a cultural phenomenon in how people experience video games.
They can thank targeting all they want, I'm sticking to my theory that it was commercial's music that got inside your head more than those two Japanese blokes turning up on your doorstep.
'Wii Would Like to Play' Wins Grand Effie Marketing Award [GameDaily.biz]
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Wii Advertising Wins Advertising Award [Nintendo] | | What are the odds! One minute, someone pokes fun at Wii advertising (and the Wii itself), the next minute, said advertising goes and wins a prestigious international advertising award. Ad agency Leo Burnett, who were behind Nintendo's "Wii Would Like To Play" campa [..] Read complete article | | Published 05-Jun-2008 by Luke Plunkett in AdvertisingCommercialsNewsWii
Read 8 times. More hits in ![More articles Wii Advertising Wins Advertising Award [Nintendo]](./images/arti.gif) ![Images about Wii Advertising Wins Advertising Award [Nintendo]](./images/photo.gif) |
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| EA's Simpsons Win Golden Trailer Award [Adwatch] | | With Halo 3's "Believe" ad campaign winning advertising awards left and right, it's time for EA to step up to the award podium, or at least EA's trailer producers, Hammer Creative. They've just been awarded the "Best Video Game Trailer" award at the 9th A [..] Read complete article | | Published 12-May-2008 by Mike Fahey in AdvertisingAdwatchAwardsClipsEaNewsthe simpsons game
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| Prediction: UK Online Ads Pass TV In 2009 | | Online advertising will surpass TV in one key market in 2009: the UK. This, according to the UK arm of the Internet Advertising Bureau, which estimated the size of the UK advertising market with PricewaterhouseCoopers and the World Advertising Research Center.
How much online vs. TV ad spending is expected in 2009? We don't know from the Reuters coverage, which just gives us the 2007 num [..] Read complete article | | Published 07-Apr-2008 by Silicon in General
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| iPhone 3G ad banned in the UK by Advertising Standards Authority |  Across the pond in the UK, they do in fact have something very foreign to us here in America called advertising standards. Apparently, in some cases at least, companies are actually held accountable for claims made in their advertisements. Crazy, we know. The body responsible for ensuring that advertising is up to par with UK [...] [..] Read complete article | | Published 26-Nov-2008 by Zach Epstein in AppleHandsetsNewsAdsAdvertisingbannedCommercialsiPhoneiphone 3gUK
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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| How Much Should I Charge for my Advertising Space? | | In this post Daniel Scocco answers to another question on the Problogger Question Box (and a question that I get asked a lot). Brian Auer asks:
What about [direct advertising] pricing? Are there any good ballpark price structures? What do we base rates on?
As soon as a blogger decides to play with direct advertising, the question [...] [..] Read complete article | | Published 26-Mar-2008 by Daniel Scocco in Advertising
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Problogger | Blogger | Blog tips to help you blogging
ProBlogger Blog Tips Make Money Online |
| How to Monitor the Quality of StumbleUpon Advertising Campaigns |  In a guest post Neil Matthews of ClickQualityConsultant.com writes about how we can monitor the quality of paid visits from a StumbleUpon advertising campaigns.
Darren advocates using paid advertising from StumbleUpon in his post Run a StumbleUpon Advertising campaign for your blog, as a way to build your blog?s audience. In this post I would like [...] [..] Read complete article | | Published 04-Jul-2008 by Darren Rowse in Social Media
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