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 Send to email | Will More Gamer Girls Mean More Gamer Women? [Eyeballing The Market] in CasualClub PenguinEyeballing The Marketfemale-friendlyNintendo |  By Leigh Alexander
el 20-May-2008 |
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 A new Next-Gen Screen Digest piece takes a peek back into console market war history to see how Nintendo seems to have won out in the quest for that most elusive of goals: bringing a broader audience of women and girls into the gaming fold.
In the last console generation, Nintendo's GameCube appeared to lag behind as Sony and Microsoft battled it out for the twenty-to-thirtysomething male demographic - but time has shown that Nintendo's patience in luring a more casual audience has brought in ladies' loyalties, as well, with the cute lil' DS as strategic lynchpin: Actually, at this time Nintendo, although failing to effectively compete with the adult male-centered home consoles, was already delivering on a strategy to increase kids' spending on games through its handheld devices. While Sony and Microsoft started a front battling for the 'core' gamer, Nintendo maintained a link to its early consoles and new generations of young gamers through its handheld devices.
However, as the article continues, Nintendo can't take all the credit for birthing a new generation of young females interested in games. The boom of gender-neutral or girl-friendly MMOs targeted at young teens and 'tweens means that most young girls are eager to get online and play with virtual pets and dolls:
Since the early 2000s there has been a steady introduction of sites, including Habbo (formerly Habbo Hotel), Neopets and Club Penguin, that cater to young gamers.
While in traditional MMOGs users are predominantly male, in these social-networking-driven communities the male to female ratio is normally pretty equal, or even sometimes weighted towards the girl gamer. All three of these sites have been hugely popular and also financially successful - so much so in the case of Club Penguin that Disney was prompted to splash $350m in cash acquiring the site (with the contingency for a further $350m based on future earnings) to add to its portfolio of kid-targeted online games and sites.
So today's 8-12 year olds see a higher percentage of their female peers involved in some form of PC, console and handheld gaming - but does this mean that a decade from now, those young girls will be beating our hindquarters at traditionally male-focused hardcore gaming? Probably not so much, but it's reasonable to expect that in the years to come, the entire video game industry will be looking at ways to keep this expanded demographic involved as they grow up, to ensure that all these eager Nintendogs-petters and Webkinz-hoarders don't simply leave their game habits behind the way they'll ditch their dolls.
ANALYSIS: Here Come the Girls [Next-Gen]
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Konami Gamer's Night '08 [Konami Gamer's Night 08] | | Konami hosted their Gamer's Night last evening in San Francisco, hot on the heels of Sega's Gamer's Morning and Ubisoft's Gamer's Afternoon. It had already been a long day by the time I arrived and my brain was already ful of tons of other games. This did [..] Read complete article | | Published 15-May-2008 by Flynn De Marco in AnnouncementsCastlevaniakonami gamer's night 08mgs 4Silent Hill
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Whither Monkey Island: 'Puzzles Are For Geezers'? [Game Design] | | Are the ridiculous, wild goose chase puzzles of classic adventure games obsolete? Michael Abbott at the Brainy Gamer grudgingly says they may be — "A revealing slap in the face awaits the - shall we say "veteran" - gamer who hands an old adventure game to a young gamer with a hearty rec [..] Read complete article | | Published 27-Jul-2008 by Maggie Greene in Game design Adventure Games Monkey Island narrative design Puzzle Games
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Sony's Gamer's Day Kicks Off [SCEA Pre-E3 Judge's Day] | |
Just arrived at the top of The Roosevelt Hotel where Sony has kicked off their Gamer's Day. This time around the company has decided to cut to the chase and just let us dive in to the rooms full of games they have [..] Read complete article | | Published 16-May-2008 by Brian Crecente in Playstation 3playstation networkPlaystation PortablePS3psnPSPSceaSCEA Pre-E3 Judge's dayTop
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| One WoW Gamer's Descent into Powerlevelling [Powerlevelling] | | Back in November, our sister site in Australia delivered a gripping three-part read on one anonymous gamer's decision to walk away from World of Warcraft ? and then re-enter, this time with a powerleveled character. The surrender of his dignity begins, as so [..] Read complete article | | Published 14-Jun-2008 by Owen Good in Powerlevelling Confessionals kotaku australia Pc Gaming World of Warcraft
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Hey Girls! Become a Boogie Superstar! [Girls, Girls, Girls!] | | Hey Girls! EA is trying to get your attention! They've got a brand new game coming to the Nintendo Wii, and it's just for you! Boogie Superstar allows girls to sing and dance their way to superstardom to the tune of the hottest hits for girls! Girl-favor [..] Read complete article | | Published 26-Jun-2008 by Mike Fahey in Girls, Girls, Girls! Boogie SuperStar Ea Gallery Game Announce Media News Wii
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