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 Send to email | Will Viacom Build Another Hulu? in VIA |  By Silicon
el 23-Jun-2008 |
jonstewartonhulu.jpeg: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
 Could Viacom (VIA) build another Hulu -- a self-contained video aggregator stocked with all of its own content? Yes. Will it? Maybe.
To date, Viacom's Web strategy has involved 1) suing Google/YouTube and 2) building hundreds of mini-sites, each focused on a particular show or network.
Now we hear that some Viacom insiders are pushing the company to build its own site. The rationale: They're frustrated by the fact that while the company has valuable Web content, it doesn't seem to be a player in the larger video sweepstakes. This means if Viacom does want to get its video distributed beyond its own sites, it has to give up ad revenue or make other concessions. But while Hulu has just a tiny share of YouTube's traffic, and may ultimately have dubious economics, it's now considered a success by big media standards: The site didn't exist at the beginning of the year, and now it's in the Top 10.
So what would a new Viacom site look like? And would it be built as a part of Viacom, or would it be constructed as a new company, a la Hulu? Too early to say, we're told.
Maybe way too early. MTV spokesman Mark Jafar tells us no such site is under consideration. "Our strategy is about highly-targeted verticals; it's also about focusing on our own sites," he said. "The portal strategy is counter to how people are watching video on the Web."
Viacom's a big company: Big enough that one part could be headed in one direction while the other doesn't know about it? Or our sources just pipe-dreaming? We'll let you know if we hear more.
See Also:
How Will Sumner Redstone Fix Viacom's Stalled Stock: Buyout Or Shakeup?
Score One For Hulu: Viacom Handing Over Daily Show, Colbert
Viacom On The Web: Where's The Growth?
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| Score One For Hulu: Viacom Handing Over Daily Show, Colbert |  A big pick-up for Hulu: Viacom is letting it re-run entire episodes of its two most popular (and best) shows: The Daily Show and The Colbert Report.
Desperate to see "The Mind Of Mencia" on the NBC and Fox JV? Hang tight: Viacom is describing the move as a "test" that can lead to more shows moving over. No word on economics, but we assume that Viacom at least 70% of the ad revenue from t [..] Read complete article | | Published 10-Jun-2008 by Silicon in General
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| Hitwise: Hulu Is Big With Boomers | | Hulu reaches young people who don't necessarily watch TV, right? Well, kinda right. If Hitwise numbers are to be believed, the over-55 crowd is a bigger factor than previously thought.
The company says 47% of visitors to Hulu a [..] Read complete article | | Published 31-Mar-2008 by Silicon in General
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| Hulu Agrees, Sharing is Caring |  It has been a few weeks since Hulu became available to the general public and so far the internet video service has been met with open arms. Often times when a service leaves private beta and sees a huge amount of popularity, development can become stagnant for a while. Hulu however, appears to be the [...] [..] Read complete article | | Published 12-Apr-2008 by Zach Epstein in TVNetworkingServices
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| Hulu Traffic: Strong Start, Quick Drop |  Traffic to Hulu shot up the week of its public debut on March 12, but dropped off during the following week, according to Hitwise. That's not too surprising given curiosity around the launch. But it is a sign that Hulu's growth curve [..] Read complete article | | Published 01-Apr-2008 by Silicon in General
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| YouTube må gi videologger til Viacom | | Google må overgi logger over video-søkeinformasjon fra hver eneste film fra nettstedet YouYube til selskapet Viacom, etter at Viacom saksøkte Google. Loggene inneholder både IP-adresser og brukernavn. ITpro.no [..] Read complete article | | Published 07-Jul-2008 by Nerdblog in General
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