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 Send to email | Yet Another Ad Forecast Turns Out Wrong in General |  By Silicon
el 08-Jul-2008 |
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 Here's an easy prediction: Another bigtime ad industry prognosticator dials back a 2008 ad spending estimate.
Universal McCann research chief Bob Coen issued his mid-year update today, and took the opportunity to revise his 2008 forecast, again. Coen now says U.S. ad spending will rise 2% in 2008 to $285 billion. That's down from a 3.6% prediction in December, which was a re-do of an earlier prediction of 5% growth made exactly one year ago.
Coen reduced his projection for online display ad spending, too. He's now predicting 12% growth ($11.7 billion) in 2008, down from his 16.5% estimate in December.
Overall, Coen says the ad industry is "in a severe slump" and spending was basically flat over the first four months of 2008.
Add it to the list of ad-forecast revisions over the past year:
- July 7: BMO Capital Markets cuts its 2008 U.S. forecast to 1.8% from 3.6%
- June 30: Zenith Optimedia cuts its U.S. ad forecast for the second time in three months
- May 30: Lehman drops 2008 U.S. online ad forecast from 24% growth to 23%
- March 19: eMarketer cuts its 2008 online ad forecast 6%
- September 14: Oppenheimer cuts 2008 U.S. online ad estimate 26% growth to 25%
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Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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| Bernstein: Get Ready For Stock Market Plunge | |
From Clusterstock:
Merrill's strategist lays out the stock market's real problem: It's still fantastically expensive. Pay no attention to those rosy earnings estimates. Analysts have been wrong before, and they'll be wrong again.
* Are Stocks Cheap Yet? Unfortunately, No* Okay, Bul [..] Read complete article | | Published 27-Sep-2008 by Silicon in General
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Google, Schmoogle. Everyone raves about Google's fantastic profits, demolition of media industry and Microsoft (MSFT) etc. Well, turns out Google (GOOG) doesn't know from profit.
Who does [..] 
