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Send to email | Yet Another Video Service, Adobe Edition in ADBE | By Silicon el 07-Apr-2008 |
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This week, Adobe Systems (ADBE) throws its hat into the Internet video ring when a service called Adobe Media Player is released to the public. Adobe's system, which requires a software download, promises, among other
things, to be better than the dozen or so other TV-on-the-Web services
fighting for video market share.
Adobe's angle? Free subscriptions to shows, which can be streamed or downloaded, and the ability to watch video disconnected from the
Internet--if, and this is a big "if," the owner of the video permits
it. So far, Adobe's biggest content partners, CBS and Viacom, will only their shows to be streamed.
Because it requires a download, it will no doubt draw comparisons to Joost or Blinkx, but Adobe's video play is different in several key ways:
- Adobe's player handles local video stored on hard drives as well as Web video in Flash or in MPEG-4 format.
- Adobe's business model is different: It doesn't have to foot bandwidth bills, like Hulu does. But it also doesn't see much revenue: Content companies sell their own ads for the shows, and Adobe gets a (small) cut of that.
- Unlike Joost or Blinkx, people are accustomed to downloading software from Adobe; Adobe Media Player will be an option for the next Flash upgrade.
NBC U and News Corp.'s joint venture Hulu, which uses Flash, aren't part of Adobe's launch. However they, like everyone else, are talking.

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