YouTube (GOOG) Dangling New Ad Strategy To Lure Hollywood. Can It Deliver? in LGF
By Silicon el 23-Jul-2008
dd-youtube.jpg: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
At least three Hollywood studios are talking to Google and YouTube about deals like the one video site struck with Lions Gate (LGF) last week, CNET reports. That's interesting, but not revolutionary: The LGF pact, which gives the studio a cut of revenue generated when users watch clips from movies like "Dirty Dancing", is itself modeled on other deals YouTube has cut with content producers. Like, say, CBS, which puts up a smattering of clips like this Letterman monologue on its own branded YouTube channel:
Greg Sandoval correctly notes that the more authorized content YouTube can get on the site, the more ad inventory it can sell, which is a good thing. And the pacts also make it harder for the studios to sue YouTube, a la Viacom. Also a good thing. But Greg says Google and/or the studios are considering something much more interesting -- tracking down unauthorized video clips and monetizing them by inserting ads:
Google has also piqued the interest of some in Hollywood with new ad-delivery and content-tracking technology that the company is developing, according to three studio executives who spoke to CNET News. Google could one day enable content owners to insert ads into unauthorized video clips wherever they might be posted online.
This concept also isn't completely new: At one point the big music labels were playing with a similar strategy (download an illegal Madonna track, and you'd get a hectoring message telling you not to steal and/or to go buy the song). But pursuing something like this would seem to be a problem for YouTube.
That's because YouTube insists that it's not violating copyright rules if it happens to host copyright-violating videos -- because it has no idea what's actually on the site. There's lots of reasonable skepticism about that claim -- for instance, if YouTube doesn't know what's on its site, how is it keeping it almost entirely porn-free? And those claims are in large part central to the Viacom lawsuit.
While we we can imagine a scenario where YouTube argues that it doesn't know what videos it's serving ads to -- It's all automated! We swear! -- it's hard to see advertisers going for that pitch. So in order to make this work, YouTube would have to know what clips it's serving ads on, which ends up undermining its original legal defense. So what's going to give: Google's legal defense? Or its desire to make money on its $1.65 billion purchase?
At least three Hollywood studios are talking to Google and YouTube about deals like the one video site struck with Lions Gate (L [..] Read complete article
Published 23-Jul-2008 by Silicon in LGF Read 1 times. More hits in
CBS and YouTube have inked a deal to show full-length TV shows on the video site, starting out with old episodes of "Star Trek," "Beverly Hills 90210" and "MacGyver," and new episodes of "Dexter," "Californication" and "The Young And The Restless," AdAge reports.
It's the first time YouTube is putting full-length shows from a partner with any sort of regularity, according to YouTube exec [..] Read complete article
Published 10-Oct-2008 by Silicon in General Read 2 times. More hits in
Hollywood still hasn't completely figured out how or if it wants to put its stuff on YouTube. But in the meantime, it's happy to advertise there.
Time Warner's (TWX) Warner Bros film unit plans to spend $750,000 promoting the Ju [..] Read complete article
Published 25-Mar-2008 by Silicon in TWXGOOG Read 13 times. More hits in
YouTube has announced a partnership with MGM today that will bring new full-length content to YouTube. Previously, YouTube has inked deals for full length content with Time Warner’s HBO, CBS’s Showtime and CBS’s archived television shows that include “Star Trek,” “Young and the Restless” and “Beverly Hills 90210.” This new partnership will init [..] Read complete article
Published 10-Nov-2008 by Kelly Hodgkins in Videofull-lengthMGMOnlinestreamingyoutube Read 2 times. More hits in
XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred
The fourth annual I Am 8-Bit art show debuted in Hollywood last night, taking over the World of Wonder Storefront Gallery on Hollywood Boulevard, attracting hundreds of video game-loving, art-appreciating Californians. Everything about th [..] Read complete article
Published 15-Aug-2008 by Michael McWhertor in I Am 8-Bit Art Events Original Top Read 4 times. More hits in
XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred
Back in 2003, the source code for then-unreleased Half Life 2 showed up on file sharing sites. German Public Radio found the documents backing up what many have known for a while, that Valve worked with the FBI's Seattle office to try to lure out the hacker responsible wit [..] Read complete article
Published 13-Nov-2008 by Owen Good in Crime Half-Life 2 PC Valve Read 1 times. More hits in
Filed under: PC, Strategy, Business
There's only one thing better than getting something for nothing. However, since it's unlikely that someone is going to deliver us a life-size Toblerone, we'll settle for Paradox Interactive's new [..] Read complete article
Published 27-Apr-2008 by Jason Dobson in Read 5 times. More hits in
XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred
Following a fresh batch of screens this morning, more Motorstorm 2 details are emerging from the Sony PlayStation Day in London, where Sony's Paul Hollywood was on hand to deliver the goods on the new title. Now ca [..] Read complete article
Published 06-May-2008 by Mike Fahey in motorstorm 2Motorstorm: Pacific RiftNewsPS3SonySony Playstation Day London 08Top Read 6 times. More hits in
How's YouTube's filtering system, designed to keep pirated video off the site, working? It's not, says BayTSP, which polices YouTube (GOOG) and other video sharing sites for copyrighted [..] Read complete article
Published 28-Apr-2008 by Silicon in VIAGOOG Read 0 times. More hits in
In an effort to make sure it doesn’t start going the way of MySpace, especially with Hulu on the rise, YouTube is trying something a little new. On November 22, YouTube will be webcasting live from San Francisc, CA. The show is set to be huge with appearances from Will.I.Am, Katy Perry, and famous-through-YouTube Esmée [...] [..] Read complete article
Published 14-Nov-2008 by Marc Flores in NewsVideoAdam SavageEsmee DentersHuluJamie HynemanKaty PerrywebcastingWill.I.Amyoutube Read 2 times. More hits in
YouTube (GOOG) is admitting it miscalculated May advertising revenue and underpaid content "partners" by up to 5%, according to an email obtained by Daisy Whitney at TVWeek. YouTube pa [..] Read complete article
Published 28-Jul-2008 by Silicon in GOOG Read 3 times. More hits in
So YouTube (GOOG) has opened its doors to filmmakers who want to upload long-form video. The new limit for partners, with whom YouTube splits ad revenue, is 1GB per file. That's enough for hours of [..] Read complete article
Published 18-Jun-2008 by Silicon in GOOG Read 7 times. More hits in
Warning We are not responsible of information posted from external feeds. Use this website at your own risk.
Notice: We will not be liable for any direct or indirect loss or damage arising under this disclaimer or in connection with our website, whether arising in tort, contract, or otherwise.
Hello, Guest
Online: 109 visitors
By Silicon
At least three Hollywood studios are talking to Google and YouTube about deals like the one video site struck with Lions Gate (LGF) last week, CNET reports. That's interesting, but not revolutionary: The LGF pact, which gives the studio a cut of revenue generated when users watch clips from movies like "Dirty Dancing", is itself modeled on other deals YouTube has cut with content producers. Like, say, CBS, which puts up a smattering of clips like this Letterman monologue on its own branded YouTube channel:
+ fotos
Filed under: PC, Strategy, Business
There's only one thing better than getting something for nothing. However, since it's unlikely that someone is going to deliver us a life-size Toblerone, we'll settle for Paradox Interactive's new [..] 
How's YouTube's filtering system, designed to keep pirated video off the site, working? It's not, says BayTSP, which polices YouTube (GOOG) and other video sharing sites for copyrighted [..] 
In an effort to make sure it doesn’t start going the way of MySpace, especially with Hulu on the rise, YouTube is trying something a little new. On November 22, YouTube will be webcasting live from San Francisc, CA. The show is set to be huge with appearances from Will.I.Am, Katy Perry, and famous-through-YouTube Esmée [...] [..] 
YouTube (GOOG) is admitting it miscalculated May advertising revenue and underpaid content "partners" by up to 5%, according to an email obtained by Daisy Whitney at TVWeek. YouTube pa [..] 
So YouTube (GOOG) has opened its doors to filmmakers who want to upload long-form video. The new limit for partners, with whom YouTube splits ad revenue, is 1GB per file. That's enough for hours of [..] 
