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| Address URL | http://www.alleyinsider.com/ Registered: 22-Mar-2008 |
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Send to email | YouTube To Partners: Oops, We Owe You Money in GOOG | By Silicon el 28-Jul-2008 |
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YouTube (GOOG) is admitting it miscalculated May advertising revenue and underpaid content "partners" by up to 5%, according to an email obtained by Daisy Whitney at TVWeek. YouTube pays content partners 55% of ad revenue, which generally comes out to about $8.25 for 1,000 views for the standard $15 CPM overlay ads it sells to advertisers.
According to the email, the company says it had previously calculated an impression for any video watched more than 30 seconds. But, after unspecified "enhancements" were made it "analyzed the reports and noticed that, related to the new change, some minor corrections needed to be made to the revenue numbers."
YouTube says "any change to revenue should be zero or, in some cases, positive up to around 5%."
YouTube didn't specify what "enhancements" it made to its accounting methods, but the fact that revenue is going up for some producers indicates it may have been undercounting impressions. YouTube recently stopped counting views generated when a video plays automatically, but that change wouldn't have increased the number of impressions per video. We're looking into it and will let you know if we learn more.
See Also: Verizon FiOS Testing Video From YouTube, blip.tv, Break.com and Veoh YouTube Dangling New Ad Strategy To Lure Hollywood. Can It Deliver? YouTube Exec: We're Selling Ads Against 'Less THan 3%' Of Our Videos What's A Web Video "View?" Whatever A Video Site Says A "View" Is

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| YouTube ups maximum video length to 2 hours for partners | In a move that will hopefully encourage rampant film piracy, looting, and general anarchy, YouTube has begun removing their existing 10-minute video length limit for select publishing partners. The company sent out an official memo stating that they will be offering a new 2 hour/1GB file limit for anyone with a sanctioned presence on the [...] [..] Read complete article |  | Published 19-Jun-2008 by Joshua Karp in Newsgoogleyoutube Read 3 times. More hits in  |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Finally, We Can Buy Games From YouTube [Google] | | Yup, Google (who own YouTube) want some more money. They've today announced a new feature to be implemented on YouTube that will let you buy games. And proper, real games to boot. They'll be rolling out Amazon buttons underneath certain game videos. Like, you watch a [..] Read complete article |  | Published 08-Oct-2008 by Luke Plunkett in Google Retail YouTube Read 1 times. More hits in ![Images about Finally, We Can Buy Games From YouTube [Google]](./images/photo.gif) |
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