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 Send to email | YouTube vs. Everyone Else: No Contest in General |  By Silicon
el 12-Sep-2008 |  In the world of Web video, there's YouTube and then there's everyone else.
An analysis of comScore Video Metrix data from the past year shows that YouTube nearly doubled in size over the past year...and the rest of the U.S. video market declined.
At current rates, YouTube should pass all other U.S. video sites by the end of 2008.
YouTube's growing dominance has come while the TV networks have flooded the Web with free, ad-supported TV--and the TV networks still can't keep up.
A year ago, YouTube was serving 2.3 billion videos a month, and had 26% of the total U.S. online video marketplace. A year later, YouTube is serving nearly 5 billion videos a month and has 44% of the market.
comscore-web-video-views.gif: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
 Meanwhile, the rest of the video market--everything from the rest of Google, MySpace, ABC.com, Veoh, Dailymotion and Viacom Digital--declined from 6.8 billion monthly views a year ago to 6.4 billion in July. And that includes Hulu.com, which started at nothing in March and grew to more than 100 million monthly views in four months.
ComScore's is a conservative estimate. Nielsen, which strips out advertising and adult video, had YouTube passing the rest of the video market earlier this spring, and puts its U.S. market share in July at 58%. While comScore and Nielsen disagree on the total size of the video market, they give YouTube credit for 5 billion videos.
What does this mean? Financially, not much. Google is making money from a tiny fraction of YouTube's videos, while sites like ABC.com or Hulu.com earn advertising revenue from every video streamed. Until Google figures out the advertising bit, or finds a way to make peace with the studios, the gaudy market share figures are meaningful for bragging rights, and little else. We estimate Hulu, for example, could make close to $90 million in revenue its first year--close to half of the $200 million YouTube is expected to make this year, with a tiny fraction of the views.
In the end, with all the forces in competition for the living room, dominance in Web video is a little beside the point. The real battle for video share, or consumer screen time, is with TV. And on that, the Web has a long way to go. ComScore says 75% of Internet users watched an average of four hours (235 minutes) of Web video over the course of the month. Meanwhile, the average American watches 127 hours of TV a month, according to Nielsen.
See Also:
YouTube Crackdown On Sexy Videos Sweeps Up Illumistream
YouTube Payola: Is Anyone Paying For Views
Experts Agree: YouTube Dominates. But By How Much?
YouTube Finally Figures Out How To Make Money: Big Ads On Its Homepage
YouTube Exec: We're Selling Advertising Against 'Less Than 3%' Of Our Videos
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| The Fifth Question [Alone Contest] | | This is it, the end. Finito! Our win-an-Xbox-360-Elite contest is drawing to a close. This contest is a scavenger hunt, a fairly easy one, because this contest is cone hat/stormtropper leg free! Until now, hopefully you've answered the other four questions that we posted from Monday t [..] Read complete article | | Published 11-Jul-2008 by Brian Ashcraft in Alone contest Contest Sponsors
Read 4 times. More hits in ![More articles The Fifth Question [Alone Contest]](./images/arti.gif) ![Images about The Fifth Question [Alone Contest]](./images/photo.gif) |
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| Drop your new Samsung Instinct into a YouTube video, win $20 |  In a move that smacks of desperation marketing genius, Sprint has quietly launched a new Samsung Instinct competition. The rules are simple: record a video of you and/or your friends getting crazy with your new Samsung Instinct, upload it to YouTube, and enter it into the contest. Sprint will debit $20 to the first 1,000 [...] [..] Read complete article | | Published 24-Jun-2008 by Joshua Karp in EV-DOHandsetsSamsungSprintSamsung Instinctyoutube
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| YouTube gives live webcasting a go |  In an effort to make sure it doesn’t start going the way of MySpace, especially with Hulu on the rise, YouTube is trying something a little new. On November 22, YouTube will be webcasting live from San Francisc, CA. The show is set to be huge with appearances from Will.I.Am, Katy Perry, and famous-through-YouTube Esmée [...] [..] Read complete article | | Published 14-Nov-2008 by Marc Flores in NewsVideoAdam SavageEsmee DentersHuluJamie HynemanKaty PerrywebcastingWill.I.Amyoutube
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Make Your Own Tales, Win Tales of Vesperia [Vesperia Contest] | | Contest time! We're giving a copy of Tales of Vesperia. This is the tenth entry in Namco Bandai's wildly popular Tales franchise. Here's the contest: Create boxart for an imagery Tales game. That's it! Send your entry to kotakucontestATgmailDOTcom. Contest ends this Frida [..] Read complete article | | Published 15-Sep-2008 by Brian Ashcraft in Vesperia contest Contest Namco Bandai Xbox 360
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Fracture Contest Reminder [Fracture Contest] | | Only a few days left! Next Monday is the last day for entries for our Fracture contest. The good news is that we've only gotten a handful of entries. So if you enter, the chances of you actually being a finalist are much higher. And if your ch [..] Read complete article | | Published 25-Oct-2008 by Brian Ashcraft in Fracture contest Contest
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| OS X First OS to be Hacked in PWN 2 OWN Contest |  What do you get when you hold a contest and offer up $10,000 and a free laptop to the first person to hack an OS? You get a MacBook Air hacked in two minutes flat. Yesterday was day two of the CanSecWest security conference’s PWN 2 OWN hacking contest and Charlie Miller made quick work [...] [..] Read complete article | | Published 28-Mar-2008 by Zach Epstein in Mac OSAppleNews
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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