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 Send to email | Zelnick: Take-Two Experimenting With Microtransactions [Zelnick Talks RMTs] in Zelnick Talks RMTs Mictrotransactions Original Take-Two |  By Leigh Alexander
el 10-Jun-2008 |  Take-Two is keenly interested in moving further into networked gaming, microtransactions and downloadable content, executive chairman Strauss Zelnick said at the Piper Jaffray consumer conference in New York today, where he was touting Take-Two's market positioning to an audience of investors.
Zelnick said the publisher is currently testing in-game ads for its sports titles "pretty aggressively," and is also experimenting with ways to add microtransactions into the mix across its franchises. The idea, said Zelnick, is to "turn packaged goods partially into a subscription business, and drive some of the volatility out." Plain language? Digitally-distributed business models like pay-for-content and subscriptions are less risky than the $60 retail box. "If we can get a good model for episodic content for high quality titles, that should be a pretty profitable business because there are no hard goods associated with it," Zelnick said. Microtransactions work, said Zelnick, when it's something of value to the consumer. "You can't pull content out of a console game and the sell it to people later; it's not a good experience," he said, perhaps subtly digging his competition's recent controversy. A natural extension of a property might be a better idea, he said - like letting players "change the way characters look, [add] weapons, cars and the like."
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
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| Zelnick: GTA isn't Take-Two's only moneymaker |  Filed under: Business
Take-Two Chairman Strauss Zelnick believes the company can be profitable in a non-Grand Theft Auto year. Speaking with Venture Beat, Zelnick explains that while GTA may ha [..] Read complete article | | Published 23-Jul-2008 by Alexander Sliwinski in 2k2k-gamesprofitabilitystrauss-zelnicktake-twozelnick
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
| Take-Two's Zelnick flexes for Men's Fitness |  Filed under: Culture, Business
On the surface, he has it all. A rad name. The chair of a powerful video game publisher. A chiseled bod cut from the blood, sweat and tears of a grueling 5-day workout week. (Dud [..] Read complete article | | Published 22-Oct-2008 by James Ransom-Wiley in magazinemens-fitnessstrauss-zelnicktake-two
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Filed under: Business
Take-Two boss Strauss Zelnick's recent interview with CNBC may just be the least surprising one you'll hear all month. First off, he thinks the company made the right moves in holding Grand Theft Auto IV [..] 
