 |
User: Login | 
XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers
As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, prediction. Don't get a life just yet. |
| Address URL | http://kotaku.com Registered: 09-Apr-2008 |
| Ads: | |
 Send to email | Zhengtu Tearing Up the Chinese Market [Giant On Fire] in ChinaCulturegiant on fireMarketingMmorpgNewszhengtu |  By Maggie Greene
el 04-May-2008 |
zhengtu.jpg: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
 Steve at PlayNoEvil is, I think, as interested in the Chinese MMORPG Zhengtu Online as I am: the game is breaking (or re-writing) a lot of MMORPG rules and currently ruling the domestic MMORPG roost in China. While nosing around PNE, I discovered that — on the heels of the announcement that Zhengtu hit over 2.1 million peak concurrent users — China Daily took a look inside Giant Interactive (developer/operator of Zhengtu) and its tracksuit-wearing CEO. Of particular interest are their marketing strategies:
[CEO Shi Yuzhu] chose the second- and third-tier cities as the battlefield. "Most gaming firms focus on major cities, but in fact second- and third-tier cities are a gold mine," he says. "If you want to post posters in the Internet cafes in big cities, you will be charged (by the owners). But in smaller cities, it can be free and you receive a warm welcome from the owners."
In large cities consumers tend to play more games at home, while Internet cafes are the preferred sites for most in smaller cities and rural areas.
Shi now has a 2,500-strong marketing team, which regularly checks whether ZT Online's posters are posted on the walls of the Internet cafes across the country and sell prepaid cards to players to enable them to gain points required to play games. That is quite different from other companies' practices of promoting games mainly in cyberspace.
And how is Giant Interactive trying to attract more women to their stable of games?
He is also hiring a number of attractive female players to play in Internet cafes. "We are giving them virtual golden coins worth 6,000 yuan per year, which are equal to 500 yuan in the real world, to encourage them to play and stay in the games," he says.
His ultimate goal is to make the game more fun and lure more male players, especially first time gamers.
"In fact in China's cyberspace many male players are very willing to pay the bills for their female counterparts", he says.
It's an interesting look at a very interesting company. Time will tell if Giant can keep this momentum going.
Breaking the rules [China Daily via PlayNoEvil]
Read 9 times
|
|
![Zhengtu Tearing Up the Chinese Market [Giant On Fire] - Tech Weblogs - WEEKLYBITS.COM Blogger XBOX 360 Gamers Webl](files/kotaku_gamer.jpg) |
|
 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Zhengtu Tearing Up the Chinese Market [Giant On Fire] | | Steve at PlayNoEvil is, I think, as interested in the Chinese MMORPG Zhengtu Online as I am: the game is breaking (or re-writing) a lot of MMORPG rules and currently ruling the domestic MMORPG roost in China. While nosing around PNE, I discovered tha [..] Read complete article | | Published 04-May-2008 by Maggie Greene in ChinaCulturegiant on fireMarketingMmorpgNewszhengtu
Read 9 times. More hits in ![More articles Zhengtu Tearing Up the Chinese Market [Giant On Fire]](./images/arti.gif) ![Images about Zhengtu Tearing Up the Chinese Market [Giant On Fire]](./images/photo.gif) |
|
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Nerdblog | Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Waiting For HD DVD Fire Sale? S.O.L. |  Hopeing to get an HD DVD version of "Anchorman" for a low, low price? Best Buy (BBY) isn't going to give you the chance.
The giant electronics chain has yanked its remaining HD DVD titles from its shelves, rather than trying [..] Read complete article | | Published 28-Mar-2008 by Silicon in CCBBY
Read 9 times. More hits in |
|
| THQ Dives Headlong Into Casual Games Market | | THQ took a giant step further into the casual gaming market today by buying one game publisher and signing an agreement with another.
THQ, maker of "WWE Smackdown," among others, bought Minnesota-based Elephant Entertainment for an undisclose [..] Read complete article | | Published 01-Apr-2008 by Silicon in General
Read 7 times. More hits in |
|
|
Warning We are not responsible of information posted from external feeds. Use this website at your own risk.
Notice: We will not be liable for any direct or indirect loss or damage arising under this disclaimer or in connection with our website, whether arising in tort, contract, or otherwise.
|
|
| |
Hello, Guest
Online: 91 visitors
Filed under: Business
Capcom is looking to get into China and South Korea's online game market with some modifications to its console games. Reuters reports that Capcom's CFO, Kazuhiko Abe, e [..] 
Facebook translates into a bunch of different languages, but Chinese isn't one of them. But there are plenty of Chinese speakers on the site. At least that's the impression we get after se [..] 
