 |
User: Login |
Weblog covering digital business
Digital Business, Live From New York |
| Address URL | http://www.alleyinsider.com/ Registered: 22-Mar-2008 |
| Ads: | |
 Send to email | Zucker: Hulu Sold Out, Still Talking To CBS, Viacom in General |  By Silicon
el 08-Apr-2008 |
hulu.jpeg: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
 Want to buy an ad on Hulu? Wait in line, says NBC U CEO Jeff Zucker. Zuck told an ad conference audience that the NBC U-News Corp. joint venture is sold out of ad inventory, for now.
Does that mean Hulu's a hit? Not exactly. For starters, Hulu execs have kept the ad load on the site intentionally light, showing only one ad per commercial break to avoid driving off users. The main issue: Hulu's inventory is mainly constrained by the number of eyeballs it gets, and right now it's doing respectable numbers, but it's not blowing people away: Hitwise says Hulu was the 18th most popular video site the second week after it launched last month.
The good news for Hulu: The advertisers they do have are paying top dollar. Forrester analyst James McQuivey estimated top shows on Hulu are getting premium rates in the $60 to $70 CPM range.
Zucker said talks continue with CBS and Viacom, which haven't yet joined the service. CBS, at least, doesn't seem terribly eager to so do.
See Also:
Whew! Hulu Traffic Back On Upswing
Hulu For Your Cellphone? Maybe
Hitwise: Hulu Is Big With Boomers
Read 10 times
|
|
 |
| Score One For Hulu: Viacom Handing Over Daily Show, Colbert |  A big pick-up for Hulu: Viacom is letting it re-run entire episodes of its two most popular (and best) shows: The Daily Show and The Colbert Report.
Desperate to see "The Mind Of Mencia" on the NBC and Fox JV? Hang tight: Viacom is describing the move as a "test" that can lead to more shows moving over. No word on economics, but we assume that Viacom at least 70% of the ad revenue from t [..] Read complete article | | Published 10-Jun-2008 by Silicon in General
Read 9 times. More hits in   |
|
| Hulu Nails Sarah Palin on Saturday Night Live (SNL) | | As we noted a few weeks ago, Hulu and NBC finally get it (at least until NBC undermines Hulu once again by launching a dedicated SNL site) . When we woke up and wanted to see how Sarah Palin did on SNL last night, we took a chance and dropped by Hulu first. And there it was!
[..] Read complete article | | Published 19-Oct-2008 by Silicon in General
Read 5 times. More hits in |
|
| Hitwise: Hulu Is Big With Boomers | | Hulu reaches young people who don't necessarily watch TV, right? Well, kinda right. If Hitwise numbers are to be believed, the over-55 crowd is a bigger factor than previously thought.
The company says 47% of visitors to Hulu a [..] Read complete article | | Published 31-Mar-2008 by Silicon in General
Read 7 times. More hits in |
|
|
Warning We are not responsible of information posted from external feeds. Use this website at your own risk.
Notice: We will not be liable for any direct or indirect loss or damage arising under this disclaimer or in connection with our website, whether arising in tort, contract, or otherwise.
|
|
| |
Hello, Guest
Online: 96 visitors
+ fotos
Could Viacom (VIA) build another Hulu -- a self-contained video aggregator stocked with all of its own content? Yes. Will it? Maybe.
To date, Viacom's Web strategy has [..] 
Two weeks ago, Google (GOOG) and Viacom (VIA) agreed to negotiate a specific protocol on the hand-over of YouTube's user data within seven business days that would keep users anonymous b [..] 
Here's an unlikely channel on YouTube: huluDotCom. Yes, it's that Hulu and no, YouTube is not distributing Hulu content, at least not now. Hulu staffers set up the channel in March and loade [..] 
Ever since Sumner Redstone tossed former CEO Tom Freston out on his ear for not buying MySpace, Viacom (VIA) has been playing catch-up on the Web. But Viacom's efforts, marked by a flurry of acq [..] 
Viacom certainly turned in a strong first quarter (profits up 33%), but the driver at MTV Media Networks (up 16%) wasn't television, but the video game Rock Band. Strictly looking at TV, Viacom's [..] 
